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demand-generation-professional / Bangalore / 2025

IBM Kyndryl

Category : IT Jobs
Types : Full-Time
Salary ₹Not Disclosed
Job Description :

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

Your role and responsibilities

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions:
•    Strategy Planning & Customer Journey Design
•    Understand the market landscape, business objectives, target personas, key use cases and product offers for your product
•    Translate business objectives into actionable marketing outcomes across the funnel
•    Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, web, email, and routing
•    Ongoing experimentation and manical focus on outcomes
•    Design the customer journey for specific segments across offerings.
•    Execution Orchestration
•    Communicate demand strategy to relevant stakeholders, including but not limited to: global stakeholders, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc.
•    Manage the execution of actions for your specific product teams.
•    Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan
•    Performance Optimization
•    Understand brand to demand performance trends for the assigned product & optimize performance issues
•    Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
•    Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
•    Readiness to explain emerging performance opportunities or challenges
•    Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
•    Insight into action – cycling of performance insights directly back into planning and orchestration

Required education
Master's Degree
Required technical and professional expertise

10+ years relevant work experience, including experience in a digital marketing
Deep critical thinking skills and curiosity to pursue open-ended problems
Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
Business acumen with the ability to develop data-driven business recommendations
Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred technical and professional experience

Hiring manager and Recruiter should collaborate to create the relevant verbiage

Vacancies & Eligibility Criteria:
Post Vacancy Age Qualification Pay

Demand Gen Professional


Master's Degree

as per norms
Apply Mode:
Online
How To Apply:
Interested candidates with qualifications may apply online for concerned posts as per the given online application form.
Keeping a print copy for future use is advised.
Important Link
Apply here Click Here
3 weeks ago
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